Word Play Masters Invitational started out as a whim one Saturday night. We’ve all gotten that email with the cute words that purports to be from the Washington Post. It’s the same every year. We got it from a friend one night and went to find out if it was real. It turned out it wasn’t. However, it made us realize that there wasn’t a website that capitalized on the natural search term. So we registered “WashingtonPostsMensaInvitational.com” and put up a 5 page website. That was in 2010. We were wondering if we could drive traffic to a website just by putting it up. Let’s see if anyone will submit words without any action on our part (no SEO, no ads, no regular posts, no social media tie-ins.) After four years we get dozens of words a week and still hold an annual contest to choose the best ones each year.