Travel Websites

Websites

For Companies and Agents Looking for Stronger Brand Awareness

Whether for individuals or small companies, your website today is your calling card.  Make yours represent you and your brand to bring in more clients.

Offerings

 Today it's relatively easy to get a website set up, but how do you make sure it represents what makes you different?   Our approach is to do the difficult work of first figuring out what TYPE of website will work best for you at this stage in your business life.  For some, it's just a simple "awareness" site, one that essentially validates your credentials.  For others, it may be a more comprehensive site that helps pre-qualify your sales leads and brings in more clients.  The average person spends only seconds, or maybe a minute or two, on a website.  Make sure that yours gets your message across immediately.   Below are three different types of website examples -- for the same specialty but each with a different focus.

 

Destination-Focused Website

Highlight your Passion about your Specialty

A destination specialist has to continually answer the question of why they chose their destination.  Let your own personal website speak to that issue while enticing potential clients to your brand.

Challenge: Building a Website that is Professional, Clear and Conveys Your Passion

Travel websites thrive on great pictures. Pictures sell. So when it comes to conveying the passion you have for your destination, the first hurdle is to round up the right pictures to set the mood and convey the tone of your services.  Are you passionate?  Fun and friendly?  Dedicated to the arts?  Funky and cool?  No matter what, your message should attract your ideal client - so knowing that is the first step.

Knowledge-Based Website

Let Potential Clients Easily Discover How Much You Know

One of your key benefits to potential clients is you depth of knowledge about your specialty -- significantly more than the average travel agent.  Use your website to demonstrate that knowledge and increase sales.

Challenge: Building a Website that Highlights Your Unique Knowledge

Your clients come to you because of what and who you know for your specialty.  Make sure your website is set up to highlight this.  It's best to start with a short list of what you know that makes you invaluable to the traveler.  From there, it's a matter of fleshing out the details in a carefully designed and curated way.  Don't give away too much information, but enough so clients can feel confident in working with you.  Travel purchases are large decisions, and confident buyers will be far more likely to have a positive experience ending in glowing recommendations and referrals of future clients.

Service-Oriented Website

Highlight How Your Service Differs from Others in your Specialty

Some destinations have numerous specialists who have established their credentials over the decades. Setting yourself apart is a critical part of establishing a loyal client base.

Challenge: Building a Website that demonstrates your ability to provide exceptional service to your clients.

Travel websites thrive on great pictures. Pictures sell. So when it comes to conveying the passion you have for your destination, the first hurdle is to round up the right pictures to set the mood and convey the tone of your services.  Are you passionate?  Fun and friendly?  Dedicated to the arts?  Funky and cool?  No matter what, your message should attract your ideal client - so knowing that is the first step.

Sample Websites

Travel Websites

Travel websites are different from traditional goods and services websites. For example, pictures play a significantly more important role in engaging the traveler in the romance of a destination.  Unless you are conducting direct commerce on line, the goal of the site it to get the client to contact you so you can further the sales process. All of this needs to be taken into account when designing an effective travel website.

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